Magazines out do the papers.
When people think of journalism they tend to automatically think of papers, news, RTE 6 o’clock, The Irish Times website e.t.c. It is often forgotten that journalism resides in other places. Granted this may be because there is the stereotype that is difficult to shake that good journalism and good stories simply do not come from magazines. But one thing is for sure, their websites are giving online paper websites a run for their money.
Both National Geographic and Time magazine are excellent examples of what online sites should strive to be. They both offer a range of mulitmedia options, and their interactivity is very inviting. National Geographic has video content containing several different stories, and rotating from story to story to show you what is available. Both magazines have poles on their home pages with questions relating to the audience their magazine attracts. Time also have a link with the option to ad a question yourself. National Geographic have a pole on their page every day with different question. They also have the option of viewing more questions and commenting on the answers.
We may still be critical of their content, and much of it may not interest us, but they certainly have set the bar for many news sites to strive towards.
